Strategy, analysis, & Assignment Example | Topics and Well Written Essays - 2500 words

Strategy, analysis, & - Assignment Example The RBV view would encompass the VRIN analysis. Value Chain Analysis The value chain of the company is segregated into primary and supporting activities. Primary Activity The primary activities of the King’s College Hospital are to provide specialist and general health care services to the patients. The value chain analysis is important to lay down the business level strategies. The core activities of the hospital are providing medical treatment and emergency services to the admitted and regular patients. Inbound and Outbound Logistics The hospital works closely with various reputed companies for the supply of medical devices, supplements, medicines, injections, gloves and various other medical requirements (King’s College Hospital, 2013a). iSoft is responsible for the supply and delivery of advanced computer systems. Pregnacare is responsible for supplying medical requirements to the maternity department and Teleflex, Macmillan Cancer support is accountable for the tim ely supply of the medical devices and requirements to the various departments of the hospital (King’s College Hospital, 2013a). Operations The operational activities in King’s College Hospital include the hiring of the appropriate medical staff, establishing health guidelines within the hospital and maintenance of the staff along with patient records (King’s College Hospital, 2013b). Marketing and Sales King’s College Hospital is one of the most reputed and oldest hospitals in North and East London (King’s College Hospital, 2013c). The hospital hardly believes in aggressive promotion. However, print and social media service is used in promoting the latest technology or latest health service offering. Services Apart from providing regular and specialist health care services, the hospital also offers blood collection services, training to medical students, awareness program about various disease and several other health related services. Supporting A ctivity Support activities involve support assistance that is required for the primary activities. Procurement The hospital works closely with other organizations of repute like, Venture, BT, Cerner, 3M and other miscellaneous companies for the procurement of the medical devices and other requirements (King’s College Hospital, 2013d). It procures information technology and other communications services from BT, hardware and software services from Cerner and resorts to Liftec for acquiring elevator devices. Technology development The hospital is highly dependent on technology for performing its medical operations and surgery. Technology like, neurological image scaling and scanning system are highly used for the liver transplantation and cancer units (King’s College Hospital, 2013c). Human Resource Management King’s College Hospital has a qualified medical staff which comprises of educated doctors and nurses. The efficiency and the repute of the hospital are tota lly dependent on the skills of the medical staff and

BUS599 MoD 4 SLP Assign Essay Example | Topics and Well Written Essays - 1250 words - 1

BUS599 MoD 4 SLP Assign - Essay Example In a pursuit to control the expected returns, the following analysis covered will dissect the specific changes that were implemented hence giving an indication of the crucial profit generating strategies which have been put in place instead of the already existing ones. In reference to the objective of the following essay, it is important to note that the various strategies which were implemented were meant to increase the total units sold, increase the market share and the total amount of profits generated. The following strategies were meant to ensure that the production of tablets; X5, X6 and X7 continued. To increase the total returns in sales (Huse, 1975) acknowledges that an effective planning strategy which includes proper allocation of funds and resource is always paramount towards eradicating the expenses and increasing the total returns. One of the implemented strategy included investing more on research and development. According to (Lury, 2011), customer preferences and interests vary with time, age and fashion. Therefore, in order to keep up with the changes, it was important that some resources were allocated to coming up with new products that would compete with the competitors. Some of the hindrances of sales result from poorly executed strategies which result to companies lagging behind the market leaders. As a result, as illustrated by (Williams, N & Williams, S, 2007), technological advancements and economic factors can lead to losses in event that a company does not plan amicably. The research and development department is delegated with the responsibility of innovating new products. According to (Jansson-Boyd, 2010), consumers always look for new products and also tend to prefer developed products over the already existing ones. Therefore, in reference to the new product, it was essential that the company invested more in research and