The Term Implicit Personality Theory - 1559 Words

The term â€Å"implicit personality theory† was introduced by the American psychologist Lee J in 1955. The theory explicate the relation between psychological traits linked with traits with which an individual wants to be associated. Precisely, the theory refers to a newly formed impression that correlates to the traits already known about the person or is self implied. Implicit Personality Theory states that we surround ourselves around with individuals who have positive personality traits so that we are able to mirror that happiness, therefore these tend to be more friendly, respectful, attentive and keep positive attitude towards life. After that individual take that characteristic and assume other personalities about the person based off their one character that we picked. The person we assumed is warmth positively correlated friendly and the other hand the person we assumed cold related to non-social able or boring or may be very serious person. Several studies have shown significant agreement between self rated traits and rating of these traits by others, mostly if the traits lead to observable behavior. And between self rated traits and observed behavior in traits to relevant circumstances, if these external norms for the self rating are appropriately accumulated over the observers, time, or situations, explicitly; self rating of personality shows substantial validity for observable personality traits (Funder1999). Research shows that the defining feature of theShow MoreRelatedBrand Personality: Article Analysis1065 Words   |  5 Pagesget to like me? How might you develop real feelings for me? Brands today are just like human personality, it is both distinctive and enduring. Imagine a Harley- Davidson tattoo on your arm; would you perceive yourself to be more muscular or less muscular than before? In the article, the authors revealed that brand personality do â€Å"rub off† onto some consumer who hold certain b eliefs about their personality- entity theorist in particular. In this paper, I will be discussing the research topic and theRead MoreSolution Focused Group Therapy for Depressed Individuals1360 Words   |  6 Pageswhilst offering solutions to depressed individuals. Group therapy has taken a center-stage in the management of depression. Butler et al (2008) in their article titled Meditation with yoga, group therapy with hypnosis, and psychoeducation for long-term depressed mood: a randomized pilot trial show that depression and anxiety form part of the well-known conditions named by individuals seeking treatment using therapies and complementary alternatives. Alternative therapies include yoga, qigong, taiRead MoreImplicit Personality Theory and Stereotypes1650 Words   |  7 PagesByrne Suls in their book Attitudes: Evaluating the social world. (1989) they defined the term Social Psychology as â€Å"the scientific field that seeks to understand the nature and causes of individ ual behavior in social situations†. (p. 6). There are many concepts of social perception, two of these that will be looked at in this essay are Implicit Personality Theory and stereotypes. Implicit personality theory describes the beliefs, biases and assumptions, that an individual uses when he or she formsRead MoreConsumer Behavior And Its Effect On Influencing Brand Recognition2427 Words   |  10 Pagesbrand personality has received a considerable amount of attention, defined in Aaker’s (1997) article as the â€Å"set of human characteristics associated with a brand†. This idea is well accepted by most proactitioners and marketing academics (Aaker, 1997; Carr, 1996; Duboff, 1986; Durgee, 1988; Kassarjian, 1971; Levy, 1959; Ogilvy, 1988; Plummer, 1985; Sirgy, 1982) for decades, and now has become an important topic of marketing research because of its implementation in consumer behavior theory: differentiatingRead MoreHow Leaders And Non Leaders Throughout Hig her Education Setting1320 Words   |  6 Pagesteams in higher education setting. To this end, I have interviewed eight students and conducted two non-participant observations. The qualitative content analysis approach was used in data analysis. The findings provide several interesting points in terms of emergent leadership in study teams. In line with Offermann et al. (1994), the results suggest that most of respondents perceive and regard it as a positive concept. There might be two reasons for this: one is the concept of leadership seems positive;Read MoreThe Implicit Leadership Theories Associated With Good Leaders1679 Words   |  7 PagesThe implicit leadership theories associated with good leaders. Abstract The present empirical investigation had purpose: (a) to cross-validate L. R. Offermann, J. K. Kennedy, and P. W. Wirtz’s (1994) scale of Implicit Leadership Theories (ILTs). In phase 1 we developed the ILS which generates 46 items. In phase 2, we administered the ILS to 121 participants from different ethnic backgrounds but the ethnicity wasn’t measured. We explore people’s perception on an ideal leadership, the data was factorRead MoreTheories of Motivation Concepts Table1503 Words   |  6 Pages1) Choose one of the theories from the Motivation Concepts Table and describe how this theory would and would not be applicable if applied to two or more workplace situations drawn from your personal experience. Motivation has become a term as ubiquitous as it is undefinable. What exactly is motivation and how is it used to achieve a desired result? In many circumstances, individuals are motivated by different aspects at different times in their lives. Compounding this issue further are the environmentalRead MoreCognitive Psychology : The Mind As An Information Processor1331 Words   |  6 Pagessimpler definition, it is the study of how our minds interpret and process things that we either are informed of or something we take into thought. Cognitive Psychology is a part of our attention process, language use, our memory for both long and short term, perception, problem solving, creativity, and the way we think. Each of these different features are a part of how we perceive information, think, remember, and use the information we gather. Through this branch of psychology, researchers are ableRead MorePsychology Module On Pre Entry Course1374 Words   |  6 Pagesinstructed to define specific title from two chosen subject titles; therefore I have chosen to discuss the psychological theory on What is Attitude? I will use all research the basic knowledge of psychological research to define Attitude which relates to everyday Human Behaviour. I will be discussing the prospect on behaviour and using well- known Psychologists on their theory on attitudes that effect people behaviour. I will be discussing different approaches towards people attitude by usingRead MorePsychology1586 Words   |  7 Pagesthinkers such as Aristotle and Plato could only come up with theories as to how the mind works. Plato believed that some knowledge is innate while Aristotle believed that the ability to learn depended on experience, however neither were able to prove their theories with concrete evidence. As time went on and psychology became more widely known, more theoretical approaches to psychology were introduced. Freud established the psychoanalytical theory, which emphasized the importance of the unconscious and